Backlinks

What this page shows. The backlink profile for naturespath.com: Domain Rating, link volume and referring-domain mix, competitor DR benchmark, top 25 referring domains by DR, anchor-text distribution, link velocity, and the outreach gaps that keep NP from earning editorial food-media placements.

Backlink authority is the ranking ceiling every other SEO lever pushes against. DR parity with Quaker Oats (72/72) is the evidence NP has earned the authority base. The shortfall against Bob’s Red Mill (DR 77) accounts for only a small share of the traffic gap. Content depth and editorial placements carry most of the remaining weight, so the work here is targeted outreach rather than volume link-building.

How to read the findings. Headline Metrics and the Competitor DR Benchmark frame the authority baseline. Top 25 Referring Domains reveals where link concentration actually sits (platform-heavy). Anchor Text & Velocity confirms profile hygiene. Data Caveats documents endpoint coverage limits. Every gap surfaces as a specific pitch target or directory claim in the Implementation Checklist.

What the data says about NP today. DR 72 has held for 10 of the last 13 months. 49,747 live backlinks from 3,915 referring domains. No toxic patterns, no velocity loss, no penalty signal. The single biggest linkable-content gap is absence of editorial food-media placements: NP is not routinely cited by EatingWell, Bon Appétit, Epicurious, Food Network, Serious Eats, The Kitchn, Healthline, or Harvard Nutrition Source. ∼17K historic referring domains sit in lost-link recovery territory.

What this section shows. Six scorecards covering DR, live backlink count, live referring-domain count, all-time discovery totals, and the DR trend signal over the last 13 months.

Link-volume metrics are useful only when read against trend and source quality. A single number in isolation overstates or understates the profile. The 13-month DR stability is the useful signal. The all-time referring-domain figure (21,031 vs. 3,915 live) quantifies the lost-link recovery opportunity and sets up the outreach priority in later sections.

How to read the findings. DR, live backlinks, and live referring domains are the currently-earned authority. The all-time figures (7.5M backlinks, 21,031 domains) tell you how much of that authority has decayed, which informs whether a broken-link recovery program is worth the effort. The DR Trend card confirms there is no active penalty or velocity loss to diagnose.

What this section shows. Ten competitors sorted by keyword overlap with NP, alongside their DR, total keyword count, and US organic traffic. The NP row is highlighted for reference.

The DR-to-traffic ratio is the diagnostic. DR parity with Quaker Oats (72/72) paired with a 5× traffic gap proves that authority alone does not predict traffic. Bob’s Red Mill at DR 77 outranks NP on 495 shared keywords with 2,461 keyword-producing pages vs. NP’s ∼2,100. The gap is content depth and page-count, so the remediation work routes through the Content and Content Cluster dimensions, not link-building.

How to read the findings. The KWs in Common column identifies which competitors rank on the same queries NP targets. Their total KW count and traffic figures set the ceiling NP’s current link authority can reach. Use this as the baseline for the 6-month traffic trajectory.

What this section shows. The 25 highest-DR referring domains with per-domain link counts, dofollow ratios, and first-seen / last-seen dates. A concentration signal on Blogspot, WordPress.com, and Squarespace sits at the top.

High-DR link counts can mislead when platform hosts dominate. Blogspot (31,241 links), WordPress.com (1,964), and Squarespace (1,805) are almost certainly one or two content-mill networks repeating the same link. They inflate raw backlink count without delivering proportional editorial authority. Forbes (26 links, 0 dofollow) and Wikipedia (18 links, 0 dofollow) are real editorial mentions, all nofollow.

How to read the findings. Sort by the Dofollow column to see which referring domains pass PageRank. Forbes nofollow → dofollow outreach is the only realistic recovery target from the platform-dominated top band. Wikipedia nofollow is baseline policy and not recoverable. The remaining editorial-quality domains in this list are candidates for the broken-link-recovery task in the checklist.

What this section shows. The current inbound anchor-text distribution (branded / generic / partial match) and the DR trend across the last 13 months as a velocity signal.

Anchor profile health confirms no manual-action risk. A ∼70% branded / 20% generic / 10% partial match ratio is the textbook-safe distribution for a mature CPG brand. No exact-match commercial anchor over-optimization, no toxic-anchor injection, and no sudden velocity spike. This dimension passes and stays on maintenance, so outreach work doesn’t need to accommodate repair effort here.

How to read the findings. The two cards below summarize the snapshot. Any regression check on a future re-audit pulls the same two metrics and compares. A ratio drift toward commercial exact-match would surface first as a shift in the Anchor Distribution card; a penalty or ranking cliff would surface first in Link Velocity.

What this section shows. Three notes on endpoint coverage and subagent tooling from this audit run, plus what to re-pull to close the gaps on the next cycle.

Explicit data provenance prevents downstream confusion. One metric was retrieved via an outbound-anchor endpoint proxy; broken-backlink data was not pulled this run; Ahrefs MCP resolution from the subagent context failed. None of these compromise the findings above, but each should be captured so the next re-audit closes the gap cleanly instead of re-running the same fallbacks.

How to read the findings. Each bullet names the metric, the fallback used, and the canonical endpoint to pull from next time. The broken-backlinks note feeds directly into the broken-link-recovery task in the Implementation Checklist.